New Commercial Director HFC

To facilitate growth ambitions and commercial development, Kimberley Roersma is appointed as Commercial Director of HFC. HFC, operating in Western Europe and the USA as a strategic partner for international hotel chains in the field of integrated facility management (IFM), is extending her services, in more countries, but also in other markets such as the real estate market.

“Our IFM service models aim to make guests feel welcome, whether it’s in a hotel, an office or a shopping mall. Kimberley’s’ experience in both the facility and hotel market, combines the best of both worlds for us. Because of her experience as a founding partner of Mother Nature Cleans, a scale-up with the mission to make the cleaning industry more sustainable, she also strengthens us in our expertise and innovative power in the field of sustainable facility management”, says Pancras Evers, managing director HFC.

“The new IFM solution of HFC responds to the changing needs in the office market where, partly through COVID-19, workplaces are rapidly transforming into meeting places, in the spirit of a hotel. Despite, and perhaps precisely thanks to these uncertain times, there is room for an innovative player in the office market. But also, in the hotel market there is still room for innovation. Together with our clients, we will look for an even more flexible service model that responds optimally to the circumstances they face by COVID-19”, says Kimberley Roersma.

About HFC
HFC is an independent IFM service provider and has been active in the international hotel market since 2008. The company works in Western Europe and the United States for clients such as citizenM, Clink, Marlin hotels, Yotel and KLM Crownlounge. The service consists of a total package of facilities services, based on the concept of ‘pay per use’. HFC’s focus is on managing the guest experience with the goal to increase client’s profit, brand value and value of the real estate. In addition to clients in the hotel market, HFC is entering the real estate market where the need for an approach to end users such as that of a guest in a hotel, has greatly increased.