PRESS RELEASE | Founded in 2018, Bob W provides short-stay apartments to travelers with a focus on technology and hotel-style services. Bob W currently operates 27 aparthotel and co-living properties across Europe — in the UK, Germany, Spain, Finland, Italy, Norway, Greece, and Estonia and will open their first two properties in Amsterdam in May and August this year. Bob W is known for its central locations, tech-powered digital guest experiences and its strong focus on sustainability.


With Bob’s recent acquisition of Charly Hospitality and its strong European growth ambition, Bob W has found a strategic partner to procure and manage the entire back-of-house services, such as cleaning and linen, for their Amsterdam properties.

Hotel Facility Concepts is a global strategic facility managing agent for hotels, to create an optimal guest experience in facility services and thereby create a positive impact on their clients’ brand performance and value. Worldwide, HFC works with hotel owners, operators and investors to structure, process and manage all back-of-house activities, to achieve efficient and sustainable hotel portfolios. HFC is a data and tech-driven facility managing agent, with sustainability in its DNA, which are important shared fundamentals for this strategic partnership. HFC also works for clients such as citizenM and Yotel.

Robert Cahn, CEO of Western Europe Bob W:

 “We are thrilled to be partnering with HFC on these exciting new flagship properties in Amsterdam. With their deep knowledge of hotel facility management, the worldwide hospitality industry, and our joint cutting-edge technology solutions, we are confident that we can deliver an unparalleled guest experience that will set these properties apart.”

Kimberley Roersma, Commercial Director HFC:

“At HFC, we are committed to providing our clients with the best possible hospitality and facility management services, supplies, and equipment. We are excited to work with Bob W to enhance the overall guest experience using innovative technology and sustainable solutions.”

How can you bring the hospitality factor to a higher level within your organization? For more information, please feel free to contact Commercial Director Kimberley Roersma via 06 54 91 86 62.