Dublin, Ireland - September 2026 - The July has expanded its strategic partnership with Hotel Facility Concepts (HFC) through the signing of an agreement for The July Dublin in Dublin. The new collaboration builds on the companies’ work together at The July London Victoria and extends their shared operating model into Ireland.
Located in the heart of Dublin, The July Dublin is a design-led apartment hotel offering 105 studios and apartments with fully equipped kitchens. The property combines flexible accommodation for short and extended stays with an all-day restaurant, cocktail bar, coffee hatch, coworking area, terrace, gym and wellness space.
Under the agreement, HFC will manage key back-of-house services, including housekeeping and linen operations. HFC will also contribute pre-opening expertise, supplier coordination and day-to-day operational oversight, helping to deliver consistent quality, cost control and a seamless experience behind the scenes.
“Our partnership with HFC gives us a strong operational foundation as The July continues to grow across Europe. Their specialist knowledge and hands-on approach allow our hotel teams to stay focused on delivering the thoughtful, personal guest experience that defines our brand. We are delighted to extend our collaboration to Dublin and to bring our shared standards of quality, efficiency and sustainability to our first property in Ireland.”
- Lizzy Kelk, Chief Operating Officer, The July
The agreement also reflects a broader ambition between The July and HFC: to create a scalable back-of-house platform that supports new openings while protecting each property’s local character and guest proposition. By combining The July’s design-led, human approach to hospitality with HFC’s operational expertise, the partnership is intended to support both day-to-day performance and long-term growth.
“The July is building one of Europe’s most distinctive apartment-hotel platforms, and we are proud to deepen our partnership in Dublin. Our role is to turn the complexity behind the scenes into a reliable, efficient operating model - one that protects quality, gives hotel teams more time for their guests and can grow with the brand. Dublin is an important next step in a relationship we believe has significant long-term potential.”
- Pancras Evers, Chief Executive Officer, Hotel Facility Concepts
The July Dublin is now open for bookings, marking the Amsterdam-based group’s first location on Irish shores and the next step in its international expansion.
About The July
The July is a design-led apartment-hotel group creating flexible places to stay, live, work and connect. Its properties combine the comfort and freedom of apartment living with the service, design and social spaces of a hotel. With locations in Amsterdam and London and a growing European pipeline, The July is focused on thoughtful hospitality, local connection and stays that work equally well for a few nights or a longer chapter.
About Hotel Facility Concepts (HFC)
Hotel Facility Concepts (HFC) is a global specialist in back-of-house operations for the hospitality industry. HFC partners with hotel owners, operators, management companies and investors to design, procure and manage services including housekeeping, linen, procurement and operational support. Through technology, data insights and hands-on management, HFC helps hotels improve quality, efficiency, sustainability and long-term value at both property and portfolio level.
Mathijs van Dalsen
Commercial Director
